The Noble Naturals mission originated in February 2020 when our founder's daughter, Noble, experienced hair loss due to chemotherapy. Diagnosed with leukemia in December 2019, Noble's father faced resistance from doctors when questioning their decisions and was denied a second opinion, leading to forced treatment without a full biopsy. Witnessing his daughter lose both hair and confidence at the tender age of two, the founder was inspired to create a formula that would not only grow her hair but also nourish her skin. Remarkably, the product proved so effective that Noble began regrowing hair even during chemotherapy. The founder's journey took a legal turn when he fought for custody, accused of medical neglect for discontinuing treatments. The hair oil played a pivotal role in court, contributing to the ultimate victory in gaining custody of his daughter. Now, three years post-chemo, Noble is thriving. To delve deeper into our story, explore our book, "There it is, Here it Go: A Noble Story."